Watch soap2day. On Wednesday 27th January 1999, Whiskas Singles made advertising history. The first-ever commercial for cats was shown on British TV. The results? Thousands of cats across the length and breadth of Britain jumping, staring and listening. (Apart from the ones who completely ignored it.) Even cat owners enjoyed the ad. It was splashed across the national press and TV and made the news as far away as Australia and the US. Now it's on video, along with an explanation of how the ad works and reactions from both cats and owners. Watch it with your cat and see what he or she thinks. (In our tests, 8 out of 10 preferred it.)